Pinterest. It’s the black hole of time. Once you start, you can’t stop. Truly a time suck if ever there was one. But, it’s sort of a necessary platform when it comes to blogging. And, truth be told, Pinterest is a fun place to hang out.
I’ve heard quite a few people expressing annoyance at not being able to grow their Pinterest following. Quite honestly, for a long time, I didn’t even care about the platform to even bother growing it. But, I decided to change my mind and grow it.
I was stuck, pretty much since Pinterest launched (I was an early adopter), at under 1,000 followers. Last Spring, right around March or April ( I can’t remember exactly), I decided to try to grow my Pinterest account. I was in an experimenting type of mood and I felt that growing my Pinterest following would be the safest experiment to try. As of today, I have grown my account to over 12K followers.
That may not seem like big numbers to you. And, it probably isn’t. But, to those of you who were like me and had a stagnant account…if you are looking to easily and rapidly grow your account, it can be done.
Does it really matter? I mean, really?
Short answer is…probably not. Not in real life. But, if you’re a blogger looking to start having decent opportunities then yes. The bigger, the better..across all platforms. Because, as we all know by now, it’s a numbers game and if we want to be in it then we’ve got to play it. So, I’m playing.
So, how did I do it?
Ready for this? I really didn’t do anything major to grow almost 2,000 followers per month. Honestly, it’s not that hard. If it was, I probably would have given up. Well, not for sure but maybe. Anyway…here’s a quick break down of what I did.
- I validated my Pinterest account and then converted it to a Business account.
- I organized my boards. I made sure pins where on the proper boards and I consolidated a few boards that were similar.
- I gave a description to all my boards.
- I tried to think of clever board names.
- I pinned. A lot. And a lot.
- I followed other pinners.
- I pinned some more.
- I ‘liked’ stuff, too.
- I discovered which boards were most popular and tried to pin more to those.
- And then, I pinned some more.
Was it as good for your blog as it was for Pinterest?
I suppose it would be if I started blogging more. But, at the moment, I’m a wandering, nicheless blogger so that is making it a bit difficult. BUT..the posts that I have which were made specifically FOR Pinterest…yeah, those are doing fairly well.
When it came to my blog, I started creating, what I’d consider, better images for my posts. More pin-worthy images. It definitely increased blog traffic, which is the whole point…right? Make sure you create ‘rich’ pins which means…add descriptions to them.
What else is there to do?
Dude, you’re asking the wrong person! I think, to get the most out of Pinterest, you need to be pinning regularly. Whether you’re scheduling your pins or going native.
Maybe it doesn’t hurt to leave comments on pins, either. It’s just another little way to say ‘hey, I like what you have to say here.” You know, kind of like what we used to do when we left comments on blogs. Remember those? Sigh..the good old days.
Make sure you’re optimized on your website, pins and Pinterest. Just a reminder.
Based on my experience, I don’t believe that there is a ‘best time’ to pin. I think people are on there all day. And night. So, just be consistent and don’t worry about time.
Every once in awhile, you can ask your community to follow you on Pinterest, too. I mean, why not, that’s what your other platforms are for. See what I did there? Hehehe.
Well, that’s my 2-cents based on this little experiment I did. Yeah, I grew my account by 12k followers in a little under six months. And you know what, you can too.
So, what are your thoughts and comments, my friends. What has been your experience in growing your Pinterest account?