Hi. Listen, I have a headache so I’m going to keep this short and sweet, if you don’t mind. Hm, where should I start? OK, how’s this…
Once upon a time, some guy suggested, “Ask not what your country can do for you, but what can you do for your country.” Now, I’m known to get quotes misquoted and I apologize but, that’s the gist of what was said. And this other time, someone said, “If you scratch my back, I’ll scratch yours.” A little to the left, please.
I could continue with messed up quotes but like I said earlier, I have a bit of a headache. The change in weather really screws with my sinuses.
What’s my point, you’re wondering. Well, hang on. I’m about to get there.
Oh, my dear PR people, we’ve been over this a million times. You’ve got to start working WITH us bloggers. And by WITH US…I mean WITH US. Not this whole, “Dear Blogger, BRAND X has this really great product that I think your readers will be interested in. Do me a favor, share the info I’m attaching. And I can send you more info if you’d like. Thanks so much bye.” I’m inundated with those types of emails. I mean, my inbox is cluttered and I just don’t even know what to do with them anymore.
I wanna help you. I really do. I’m all about helping others because it’s the nice thing to do. But, I’m also about reciprocity. If I keep doing these favors and sharing your info…how are you going to help me? Are you going to give me a shout-out somewhere so that I might gain more followers? Are you going to eventually offer something more than a High Res image or more emails filled with more information to share?
I’m not a greedy person. Honestly.
I fully believe in karma and paying it forward. Which is why I’m not going to help you out anymore. Because I’m starting to think you’re greedy and selfish. And quite frankly, I don’t roll that way. I’d like to add that I excitedly open a lot of your emails only to be bummed because of being constantly asked for a favor. Well, I have a favor for you…
When you are pitching us bloggers, how about offering to do a favor in return? I’m not talking financial although, some say you should be paying us. Say the brand you are representing has a million Facebook followers? Offer to pimp us out on their page. We like being pimped, trust me. Or Twitter. Or on their blog. Or SOMETHING.
I know that I usually respond to pitches from brands that I would love to work with like this, “Thanks for reaching out. Would you like to do a product review/giveaway?” type thing. I have no problem asking for what I want. It’s how I roll. But…99.9% of the time, the response I get is “I don’t have any products for you to review but I’ll be happy to send you a high res image.” If you want us to review a product, a high res image will not suffice, I’m sorry to say. I’ll be happy to talk about the quality of the image but as for the product, ah…no.
Let’s start discussing how we can work TOGETHER in a way that works for both of us. I know that we can find a way to create a mutually beneficial relationship.
Since we are all living in the same space, doesn’t it make sense to decorate it together?
I’m only happy to help you. Are you happy to help me, too?
I’d love to hear your ideas, my PR people friends. Don’t you think it’s possible to find a way to help each other out?
A concerned blogger who would like to save your pitches from the delete button